East Midlands

Tourism contributes £5.9 billion per annum to the East Midlands economy and supports around 100,000 jobs. Each year the region welcomes approximately 141 million day and overnight visitors.

The East Midlands is made up of 6 counties: Derbyshire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire and Rutland. The region covers an area of 15,008 square kilometres and offers dramatic landscapes, imposing country houses, vibrant cities and traditional English market towns.

The tourism structure in the region consists of a regional tourism body, providing the lead on regional tourism development, and five destination management partnerships with responsibilities for managing their sub region as a tourist destination.

East Midlands Tourism

East Midlands Tourism was established in 2004 by the East Midlands Development Agency to improve the skills, quality standards and the competitiveness and value of the tourism industry in the region. It works with five sub regional delivery partners who act as the first point of call for business and visitors.

East Midlands Tourism s activity focuses on four key strands – marketing, quality, investment and skills. Initiatives include a training scheme for taxi drivers, a series of online guides to help businesses broaden their visitor experience, marketing campaigns in key European markets and an investment programme to strengthen the region s tourism offer

Key People

Tourism Director Ruth Hyde
Marketing Campaigns Manager Mike Baulcombe
Communications Manager Bernadette McAndrew
Quality Development Manager Fran Wilson
Investment & Research Manager Claire Lambert
Marketing Executive Emma Salisbury

Contact Details

Apex Court
City Link
Nottingham
NG2 4LA
Telephone: 0115 988 8546
Fax: 0115 853 3657
Email: tourism@emd.org.uk

Industry website:
www.eastmidlandstourism.com

Visitor website:
www.discovereastmidlands.com

Sub Regional

Destination Management Partnerships

Five Destination Management Partnerships have been established in the region to act as the first point of call for business and visitors.

Experience Nottinghamshire, Explore Northamptonshire, Peak District & Derbyshire Destination Management Partnership, Leicester Shire Promotions and Lincolnshire Tourism, aim to increase the number of staying visitors in the region through the delivery of bespoke marketing campaigns, focussing on destinations’ strengths. A pan-regional approach in overseas markets also complements these activities.


Experience Nottinghamshire
Unit 1.1 Clarendon Park
Clumber Avenue
Nottingham
NG5 1AH
Tel: 0115 962 8300
Email: enquiries@experiencenottinghamshire.com
Website: www.visitnottingham.com


Explore Northamptonshire
Northamptonshire Enterprise Ltd.
Enterprise House
30 Billing Road
Northampton
NN1 5DQ
Tel: 01604 609 393
Email: info@explorenorthamptonshire.co.uk
Website: www.explorenorthamptonshire.co.uk

Visit Peak District & Derbyshire
c/o The University of Derby
Devonshire Road
Buxton
Derbyshire
SK17 6RY
Tel: 01298 71100
Email: visitpeakdistrict@derby.ac.uk
Website: www.visitpeakdistrict.com

Chief Executive: David James


Leicester Shire Promotions
7-9 Every Street
Town Hall Square
Leicester
LE1 6AG
Tel: 0116 225 4001
Email: simon.gribbon@l-p-l.com
Website: www.goleicestershire.com/lpl

Chief Executive: Martin Peters


Lincolnshire Tourism
Beech House
Waterside South
Lincoln
Lincolnshire
LN5 7JH
Telephone: 01522 526 450
Email: info@lincolnshiretourism.com
Website: www.tourismlincolnshire.com

Chief Executive: Penny Baker

Sunday, 5 September 2010