London

Tourism is one of the key drivers of London s economy, generating approximately £16.6 billion in visitor spending each year and supporting around 253,000 full time equivalent jobs.

London welcomes around 15 million overseas visitors each year, with an additional 10 million overnight visitors coming from within the UK. Approximately 150 million tourism day trips are made annually to the capital.

Since winning the bid for 2012 Olympics, the capital has become a natural choice for major world-class events. Events for London, a partnership between the Mayor, the London Development Agency and Visit London, is tasked with attracting, developing and staging major sporting and cultural events in London.

A single body has responsibilities for promoting tourism in the capital with strategic support from the Regional Development Agency

London Development Agency

The London Development Agency (LDA), the Regional Development Agency for the capital, has devolved responsibility from the Mayor for tourism development. It manages the tourism and visitor economy and contracts out the marketing and promotion of London as a tourist destination to Visit London.

Visit London

Visit London is the official visitor organisation for London. A leader in best practice destination marketing, Visit London promotes the UK capital internationally, across Britain and to Londoners targeting leisure and business visitors. Visit London works in partnership with the Mayor of London, the London Development Agency, London Councils and the tourism industry.

Visit London work with a number of UK based tour operators, ground handlers and destination management companies and represent over 1,000 partners across a range of tourism business services. The organisation offers advice for the travel trade when planning a leisure package to London.

Key People

Interim Chief Executive Sally Chatterjee
Marketing Director Martine Ainsworth-Wells
Commercial Director David Hornby
Communications Director Ken Kelling
Finance Director Martin Singfield
Director of Digital Josephine Adams

Contact Details

Visit London
6th Floor
2 More London Riverside
London
SE1 2RR
Telephone: 020 7234 5800
Fax: 020 7378 6525
email: trade@visitlondon.com

Visitor website: www.visitlondon.com
Travel trade website: www.visitlondon.com/trade

Events for London www.eventsforlondon.org

Sub Regional

Sunday, 5 September 2010