North East
The tourism industry contributes almost £4bn a year to the North East s economy and supports more than 60,000 jobs.
The North East region, covering Northumberland, County Durham, Tees Valley, Sunderland, North Tyneside and South Tyneside, offers a diverse mix of rejuvenated cities, bustling market towns and pretty villages. Visitors identify the key strengths of the region as the people, the coastline, history and heritage and the countryside.
The region has adopted an integrated approach to tourism development that aims to provide tourism businesses with a simpler, more cost effective range of marketing and development opportunities
Tourism Network North East
North East England s tourism delivery structure, Tourism Network North East, was established to make the most of the region’s tourism offer and to improve the visitor experience. The Network comprises of the RDAs delivery teams and the four Area Tourism Partnerships. The network also supports local authorities to deliver their priorities for the visitor economy.
A Network Management Group, consisting of the 4 Area Tourism Partnerships Executive Directors and the Heads of Tourism and Marketing at One NorthEast, meets monthly to continue the development and operation of the Network
One NorthEast Tourism
The tourism team based within One NorthEast, the Regional Development Agency, is responsible for marketing the region and investing in support infrastructure. The team consists of closely working units covering Tourism Development, Business Development, Visitor Services, Network Development and Tourism Marketing. Based in Newcastle on Tyne it covers the areas of Northumberland, Newcastle, Gateshead, Sunderland, North Tyneside and South Tyneside, County Durham, Tees Valley.
With a view that online booking will become increasingly important to the visitor economy One NorthEast has invested in Desti.ne, the most up to date tourism e-business platform in the UK. It provides attractions, event organisers and accommodation providers with online booking facilities similar to those used by larger hotel chains.
Key People
Director of Communications and TourismStacy Hall
Head of Tourism Louise Davis
Head of Marketing Tania Robinson
Visitor Services Development Manager Andrew Marchbank
Tourism Development ManagerChris Little
Travel Trade Specialist Denise Wigham
Contact Details
One NorthEast
Stella House
Goldcrest Way
Newburn Riverside
Newcastle on Tyne
NE15 8NY
Tel: 0191 229 6200
Travel Trade Department: 0870 428 0810
Fax: 0191 229 6201
Corporate website - www.onenortheast.co.uk
Visitor information - www.visitnortheastengland.com
Cruise Tourism www.cruisenortheastengland.com
Desti.ne information contact 0191 229 6831 or email karen.o’donnell@onenortheast.co.uk
Sub Regional
Area Tourism Partnerships
The Area Tourism Partnerships are public-private sector partnerships, each with their own independent Board of Directors and Chief Executive. They are funded by local authorities, One NorthEast and private industry. The partnerships act as the main port of call for advice, guidance and support for all tourism businesses in the region.
Although independent, the four organisations work extremely closely through the Network Management Group.
Contact Details
Northumberland Tourism
Micklewood House
Longhirst Hall
Morpeth
Northumberland
NE61 3LL
Tel: 01670 794520
Email: info@northumberlandtourism.co.uk
Website: www.visitnorthumberland.com
Executive Director: Giles Ingram
County Durham Tourism Partnership
The Rivergreen Centre
Aykley Heads
Durham
DH1 5TS
Tel: 0191 383 7426
Email: press@cdtp.co.uk
Website: www.visitcountydurham.com
Chief Executive: Melanie Sensicle
visitTeesvalley
Melrose House
Melrose Street
Middlesbrough
Tees Valley
TS1 2XF
Tel: 01642 264957
Email: tourism@visiteesvalley.co.uk
Website: www.visitteesvalley.co.uk
Executive Director: Julia Frater
Tourism Tyne & Wear
4th Floor
Central Square South
Orchard Street
Newcastle upon Tyne
NE1 3AZ
Tel: 0191 243 8800
Email: info@tourismtyneandwear.com
Website: www.tourismtyneandwear.com
Sunday, 5 September 2010
