Yorkshire

Tourism is one of the Yorkshire s largest industries, contributing £6.3 billion a year to the regional economy and supporting over 243,300 jobs, around 11% of the region s total workforce.

With three National Parks, over 180 galleries and museums and some of Britain s grandest stately homes, the region is a popular travel destination with a range of age groups. The highest proportion of UK domestic visitors, based on overnight trips, to the region are from other parts of Yorkshire and the Humber.

The delivery structure for the region consists of a regional agency, responsible for developing and marketing Yorkshire as a whole, and six sub regional partnerships providing local area support.

Yorkshire Forward

Yorkshire Forward, The Regional Development Agency, carries out tourism strategy and policy for the region and helps to ensure consistently high quality in the way the region approaches tourism marketing.

Priorities for the visitor economy are set out in the Regional Economic Strategy and the Visitor Economy Strategy. The Visitor Economy Strategy identifies the priorities for the growth of the visitor economy in the region over 5 years, which includes the headline target of 5% annual growth in the value of the region’s tourism industry.

The Yorkshire Tourism Network, which consists of the regional and sub regional/local delivery bodies, is charged with the delivery of the Visitor Economy Strategy. The network aims to provide a more joined up approach to tourism delivery through reducing duplication of activity to maximise benefits for the region.

Towards the end of 2008, Yorkshire Forward announced that they would be investing £30 million to transform Yorkshire and Humber s tourism economy into one of the most powerful sectors in the region. The investment will be used as a catalyst to attract new public and private sector funds and better co-ordinate existing investment in tourism, which is expected to result in a £300 million increase in regional visitor spend per annum.

Welcome to Yorkshire

The Yorkshire Tourist Board was rebranded as Welcome to Yorkshire in April 2009, coinciding with the launch of an international marketing campaign.

Supported by Yorkshire Forward, Welcome to Yorkshire is the official tourism agency for Yorkshire and the Humber region and exists to represent and help generate sustainable business for the region s tourism industry.

The agency s main aim is make Yorkshire the most popular tourist destination in the UK and its work includes major marketing initiatives, high profile PR campaigns, business support and the protection and promotion of the official Yorkshire brand.

Welcome to Yorkshire works closely with its six sub regional partners across the region and together form the Yorkshire Tourism Network.

Key People

Chief Executive Gary Verity
Marketing Director Joanna Royle
Marketing Campaigns Manager Lucy Pierce
Business Tourism Manager Nick Bond
Communications Manager Jo Pickering
Partnership Development Manager Kim Broderick
Market Intelligence Senior Consultant Zoe Rawson
Press Officer Beverley Richmond
Events & Communications Executive Alison Ruddick
Market Intelligence Executive Mark McGill

Contact Details

Welcome to Yorkshire,
Dry Sand Foundry,
Foundry Square,
Holbeck,
Leeds,
LS11 5DL
Tel: +44 (0)113 322 3500
Email format: initialsurname@ytb.org.uk

Industry Website: www.ytb.org.uk
Visitor Website: www.yorkshire.com
Business Tourism Website: www.venueyorkshire.com


Yorkshire Forward,
Victoria House,
Victoria Place,
Leeds,
LS11 5AE
Tel: 0113 3949600
Fax: 0113 2431088
Website: www.yorkshire-forward.com

Sub Regional

Sub Regions

A number of sub regional tourism partnerships have been established in the region to lead and coordinate the development of the visitor economy in their area.

Contact Details

Moors & Coast Tourism Partnership
c/o Tourism Section
Ryedale District Council
Ryedale House
Malton
YO17 7HH
Tel: 01653 600666
Website: http://www.ryedale.gov.uk/default.aspx?page=10576

Yorkshire Dales and Harrogate Tourism Partnership
Yorkshire Dales Tourism
Town Hall
Cheapside
Settle
North Yorkshire
BD24 9EJ
Tel: 01729 825470
Website: www.yorkshiredales.org/industry

Yorkshire South Tourism
Tel: 0114 281 4048
Website: www.yorkshiresouth.com


Visit Hull and East Yorkshire
Wykeland House
47 Queen Street
Hull. HU1 1UU
Tel: 01482 486563
Email: info@vhey.co.uk
Website: www.vhey.co.uk

Visit York
20 George Hudson Street
York
YO24 1JU
Tel: 01904 554455
Website: www.visityork.org

West Yorkshire Tourism Partnership
C/O Kirklees Council
Civic Centre 3
Market Street
Huddersfield
HD1 1WG
Tel: 01484 221661
Email: liz.tattersley@kirklees.gov.uk

Sunday, 5 September 2010